Chapters independently host fundraising and community outreach events to build support and attract fresh faces. Typically, chapter leads build their own event pages as well as order printed marketing materials and custom merchandise. If chapters cannot access up-to-date brand guidelines and assets, this can lead to inconsistent branding which ultimately dilutes your organisation’s identity.

Solutions:

1. If your fundraising platform is an all-in-one solution, you’re able to centralise and automate. This saves both your time and that of your chapter leaders, while guaranteeing that every event page, attendee registration experience, and all printed materials are uniformly branded across all chapters. Here’s how:

Event and Fundraising Templates

Create and set standardised event and fundraising templates that local chapters can click to copy and then personalise to their needs.

Enable chapters to use these pre-approved templates, ensuring that every event they host is automatically aligned with national branding guidelines.

Private Ecommerce Storefront for Branding Materials

• Establish a private ecommerce storefront populated with branded print-on-demand templates for things your chapters regularly order, such as event tickets, postcards, and branded merchandise.
• Set product template customisation options to allow chapters to add specific details while maintaining overall brand integrity.
• Provide access to your chapters so they can order what they need when they need it.

2) If you’re using a few different tools and platforms to manage chapters, try this:

• Create a detailed branding manual that includes specific instructions on logo usage, colour schemes, typography, and messaging tone. Your manual should cover various applications, from digital communications to physical event materials. Make your manual, along with other visual assets (logos, images, and brand typeface), available and accessible to all chapters using a file-sharing service like Dropbox. Just be sure to keep it regularly updated!
• Distribute your manual to all chapters and incorporate it into the onboarding process for new chapter leaders and volunteers. Communicate that all fundraising and event pages and printed items should adhere to your organisation’s style guide.
• Implement a proofing process for building event pages and printed materials, so that the visual brand is consistent any time a chapter hosts a fundraiser.

Chapters struggle to attract and retain members, hindering their impact. Our chapter-based non-profit customers have found that the following strategies help them to fend off member fatigue and attract prospective members.

Solutions:

• Implement centralised data analytics. Collect and analyse data on member activities and preferences across your organisation. Depending on your events and fundraising platform, you also may be able to access your event and donor data across your events programme. Your events platform should enable easy event registration so you’re not adding to chapter workload! Another method is to ask your chapters to gather event registrations, and then send in their attendee data to HQ.
• Set up metrics for engagement, such as event attendance and participation. For example, if a community event is well attended by one segment of your membership but didn’t resonate with others, make note of that. You can then use that sort of insight to guide chapter communications and events.
• Share what works. If one chapter’s event strategy is a success, share it with your other chapters. Encourage all your chapters to collaborate so that everyone wins. You could create a private Facebook group or Reddit community, or if your organisation has a forum, you could create a space to interact and share information.
• Peer-to-peer fundraising. Chapter members, donors, and supporters get tired of repeatedly being asked to support the cause financially. Invite them to be co-fundraisers through peer-to-peer fundraising initiatives. This approach, where supporters raise funds for your cause, includes activities like “walk for a cure” events. The benefits of peer-to-peer fundraising are significant. Your organisation can simultaneously expand its reach through existing member networks while engaging with potential donors where they are!
• Sweepstakes + membership drive. Like all non-profit organisations, our membership-based customers are laser-focused on their mission but short on hands for data entry. To drive membership and cut down on data entry, some of our customers have rolled a fundraising event and membership drive into one event. The prize is something that appeals to those interested in their cause, and the sweepstakes is marketed to everyone in the community. However, thanks to registration data from past events, they’re able to conduct personalised outreach to people who’ve participated in community events. The purchase of a sweepstakes entry comes with a membership, and since participants signed up through the platform, there’s no data entry on the back end.
• Workshops and educational sessions. Offering free workshops and educational sessions is another way our customers provide value to the community that’s also related to their cause. Whether it’s a bird-watching session or a composting workshop, these events can be both fun and informative. Another benefit of these events for our chapter-based non-profit customers is that they help attract new members. During workshops, participants are further educated about the organisation’s mission. In turn, people join their local chapter as members.