As a small business owner, every marketing pound really counts. And, although we tend to focus on social media, Google Ads, and other online marketing methods to get the word out, it’s tough to stand out online. There are so many images and ads bombarding potential customers from all sides!
That’s where traditional printed marketing materials come in – they help build brand recognition and customer loyalty and drive growth. Whether promoting a new product, planning an event, or just reinforcing your brand, consider including the following printed promotional materials in your marketing strategy!
4 Effective Printed Marketing Materials for Small Businesses
Postcards: Mail That Gets Noticed
Printed postcards are great for promoting sales, new products, or special promotions. They’re affordable, and, since they’re colourful and printed on sturdy card stock, will stand out in your recipients’ post box.
Tip: Use clear calls-to-action to drive recipients to your website or store.
Flyers: Inform and Drive Foot Traffic
Flyers remain a go-to for businesses aiming to spread the word quickly about an event, sale, or special offer. Whether distributed door-to-door, left in local cafés, or handed out at events, printed flyers offer a cost-effective, high-impact way to get your message out. When you print flyers, include a QR code directing people to your business, menu, or anything you’re promoting. Doing so will help maximise your flyers’ efficacy!
Tip: Keep your flyer design simple but attention-grabbing. Focus on one key message, and make sure your contact information is easy to find.
Gift Certificates: Encourage Repeat Business
Gift certificates are not just for the holiday season. They are an excellent year-round tool to encourage customer loyalty and drive repeat visits.
Offering printed gift certificates allows your customers to share their positive experiences with others, whether they are purchasing them for a friend’s birthday, as a thank-you gift, or to support your business. This opens up opportunities to reach new audiences who may not have encountered your business otherwise. Additionally, you can donate your business’s gift certificates when local charities need an auction or raffle prize. You can also use them as giveaways in-store or as part of your loyalty card programme.
Tip: To increase visibility, position gift certificates near the checkout counter, on your website, or promote them on social media. Consider offering small incentives, such as a bonus percentage for purchasing gift certificates over a certain amount, to make them even more appealing.
Loyalty Cards: Reward Your Customers for Their Business
Whether you run a café, retail shop, or service-based business, a loyalty card programme that rewards frequent visits gives your customers a reason to return again and again. By implementing a simple punch card system or points-based loyalty card, you can turn one-time visitors into regulars while building stronger relationships with your customer base.
The beauty of loyalty cards lies in their simplicity. Customers love feeling rewarded for their commitment, whether earning a free coffee after 10 visits, a discount on future purchases, or even a special VIP offer. This sense of progression motivates customers to come back more frequently, and the tangible reminder of the card keeps your business in mind.
Additionally, loyalty cards provide valuable insights into customer behaviour. You can track how often your customers visit and which rewards are most popular, adjusting your offerings accordingly. In some cases, customers might even be motivated to spend more per visit to reach their reward faster.
Tip: Keep your loyalty programme straightforward, with attainable rewards that feel meaningful to your customers.
Wrapping Up
For small businesses, printed promotional materials like postcards, flyers, invitations, gift certificates, and loyalty cards are essential tools to promote growth, drive foot traffic, and build customer loyalty. Investing in these print materials ensures that your brand remains visible and top of mind, while also helping to connect with your customers in a tangible and meaningful way.
Create custom printed marketing materials on Eventgroove! From flyers and postcards to gift certificates, we’ve got everything you need to market your small business. Plus, our marketing collateral printing is fast and affordable, and customer satisfaction is guaranteed.
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