Set up your campaign focused on a specific need, like purchasing new equipment, covering travel expenses, training, or paying entry fees for an upcoming tournament. Specificity is more relatable, and people identifying with your needs will act.

As you create content for your crowdfunding campaign, think about the power of storytelling. Consider the behind-the-scenes vignettes shown throughout the Olympics that inspire and connect with the audience. Use that inspiration to craft your own compelling content that tells your team’s story—highlighting their achievements, struggles, and goals—and how their donation will help you get the required uniforms, training, and/or equipment.

Sharing your campaign across social media, local community boards, and email newsletters is a great start, but in-person marketing can be just as powerful. When your visuals and story are compelling, print flyers, posters, and postcards with QR codes linking directly to your crowdfunding page.

Local businesses are often eager to support community athletes, especially if they see a benefit to their brand. Reach out to potential sponsors with a well-prepared proposal that details how their support will make a difference.

Of course, not all local businesses can sponsor an entire team’s needs. Consider offering special sponsor packages for things your team needs. For instance, a local restaurant might sponsor the purchase of uniforms, and a local gym might support training and equipment needs. Being specific creates a more relatable story to tell and highlights your team’s needs. So, when you share sponsorship posts on social media or anywhere else, you’re making your sponsor look great, and simultaneously you’re raising awareness about your team’s needs.

Charity dinners, online raffles, sports tournaments, and online auctions are events you can organise to raise funds effectively. However, one of the most potent tools is peer-to-peer fundraising, which harnesses the breadth of your players’ personal networks.

You can utilise peer-to-peer by running a walk-a-thon or a virtual challenge like a read-a-thon. Alternatively, you can build a crowdfunding campaign around your needs and encourage team members to get involved by reaching out to their personal networks.

Each player could set a fundraising goal and share their story with friends, family, and neighbours, asking them to support their goals. Meanwhile, you could make it a fun competition by providing regular progress updates, creating a leaderboard, organising fun challenges for players, or awarding players who raise the most.

Selling custom merchandise, such as team apparel or custom-designed gear, is another effective way to raise funds. Items like t-shirts, hoodies, or even water bottles with the team’s logo can be sold online using an ecommerce storefront. Promote these items on social media and at games or community gatherings to maximise sales. Limited edition designs (such as merch printed with artwork created by players) or seasonal items can inspire a sense of urgency and boost sales.