How to Host a Reading Challenge Fundraiser

A young woman sits and reads on a comfy couch

November 11, 2024

Any time is a good time to crack open a book! Raise funds for your school or cause and inspire everyone to indulge their inner bookworm with a book-reading challenge!

This online fundraising idea is a great way to engage your supporters and potentially introduce your cause to a new audience. It’s a natural way to leverage an activity many are already engaged in and encourages a sense of community.

What is a Book Challenge?

A book challenge encourages reading and celebrates the love of reading. This can include the number of books read or different genres and themes explored. Participating in a reading challenge not only promotes literacy and a love of books but also provides an opportunity to raise funds. And by using a nonprofit fundraising platform with a-thon functionality, tracking both the reading and donations is a simple process!

Why a Fundraising Reading Challenge?

Reading challenges are versatile, appealing to various age groups and organizational goals. They’re ideal for schools, community centers, libraries, and nonprofits looking to combine a passion for reading with raising money. By focusing on progress and milestones, challenges create a supportive environment where participants cheer each other on.

How to Set Up a Successful Reading Challenge

Define Your Challenge Goals

Decide on the structure of the book challenge. Will participants be asked to read a certain number of books? Or perhaps read outside of their comfort zone and try new genres? Maybe you want participants to choose a theme and sample a selection of titles. You might even track progress simply by the number of pages read.

Whatever you decide, don’t limit yourself! Challenges can be even more engaging if goals vary, such as “Read 10 Books in 10 Weeks” or “Complete the Mystery Genre Challenge.” It’s also a good idea to provide a reading list to inspire readers and give structure to the event.

Create a Tracking System

Tracking is essential for accountability and motivation in a reading challenge. An online platform with a-thon capabilities will allow participants to log their progress individually, while sponsors or supporters can follow along. You can even use your platform to incentivise participants with leaderboards and badges.

Encourage Friendly Competition

Divide participants into teams or age groups for a friendly competition that promotes a sense of community and belonging. Whether it’s families versus families, students versus teachers, book clubs versus book clubs, or modern rom-com readers versus historical romance readers, everyone can find their place in this inclusive event. A platform with leaderboards lets readers see how they stack up, motivating them to keep pushing.

Fundraising Through Your Book Challenge

Participants’ reading goals are directly linked to donations in a fundraising reading challenge. They gather support from sponsors who pledge money based on specific reading milestones.

Supporters can contribute in several ways—they might pledge a donation for each book read, each page completed, or based on overall milestones achieved. An online fundraising platform simplifies this process by allowing sponsors to choose their preferred contribution method and setting up automated donation structures. With user-friendly tracking features, participants and sponsors can stay engaged, knowing that every page read contributes to a meaningful cause.

Mix It Up With Themes

Themes keep reading challenges fresh and fun! Consider ideas like “Love Through the Decades” to explore historical romance, “Unsung GOATS” for incredible, underappreciated reads, or a “Women Murder Mystery Authors Challenge.” Through your platform, you can enable readers to build custom pages to create a visually themed space to log their progress and showcase what they’ve read!

Wrap-Up and Celebrate Accomplishments

At the end of the challenge, host a celebration or awards ceremony (virtual or in-person) to recognise participants’ achievements. A final thank-you message, personalised with details of the challenge’s success, can make all the difference in fostering long-term support.

Fundraising Through Your Book Challenge

To make your book challenge a success, spreading the word and getting people excited about joining or supporting the cause is essential. Here are some effective ways to promote your read-a-thon:
Number 1

Use Social Media for Updates and Engagement

Share impact stats via social media and email throughout the event to create a sense of accomplishment and community pride. Simultaneously, encourage participants to post about their reading progress, tagging your organisation to build awareness and engagement. You might also create a custom hashtag to track and celebrate everyone’s reading journey.
Number 2

Email Campaigns to Build Early Support

Kick off your challenge with an email campaign. Explain the purpose of the challenge, how the funds will be used, and ways to get involved as readers or sponsors. Regular email updates can maintain interest and encourage people to donate or share the challenge within their networks.
Number 3

Partner with Local Schools, Libraries, and Bookstores

Local schools, libraries, and bookshops can be great partners for your book challenge. They might help you spread the word, host events, or display your custom posters, flyers and postcards. If you distribute printed marketing materials, be sure to include a QR code that directs people to where they can sign up!

a person reading with an adorable dog
Number 4

Set Up a Dedicated Challenge Page

A custom fundraising page is a central hub for tracking reading goals, donation progress, and individual achievements. Share this link widely so potential supporters can quickly learn about the challenge and donate. Use clear calls to action to encourage sign-ups and pledges.

Number 5

Encourage Friendly Competition

Boost excitement by displaying top readers, teams, or classrooms on a public leaderboard. Friendly competition and visible progress can make a significant difference in both engagement and fundraising.
Number 6

Celebrate Progress and Success

Host virtual read-alongs, Q&A sessions with local authors, or live progress updates. You can even livestream milestone events to highlight fundraising totals or special reader achievements. Recognising participants and sponsors publicly can foster a sense of community and encourage additional support.

Book Challenge Ideas

  • Genre Explorer Challenge: Read books across different genres within a set timeframe.
  • Read Around the World: Choose books set in different countries or written by international authors.
  • Classics Revisited: Read classics that align with themes (e.g., “Japanese Classics” or “The Victorian Era”).
  • Series Sprint: Challenge readers to complete a book series, like Leigh Bardugo’s Shadow and Bone Trilogy, Loretta Chase’s Dressmaker Series, or Stephen King’s Bill Hodges Trilogy.
  • Read for a Cause Challenge: Choose books related to your nonprofit’s cause or a social issue important to your school’s students.
  • Decades Challenge: Read one book from each decade, like the 1920s, 1930s, etc.
  • Diverse Voices Challenge: Focus on books by authors from various backgrounds, such as Louise Erdrich, Silvia Moreno-Garcia, and Tomi Adeyemi, highlighting diverse voices in literature.
  • Page Count Challenge: Set a collective page goal (e.g., “Read 10,000 pages as a group in December”) or an individual page goal for each participant.
  • Short Story Sprint: Challenge readers to complete a set number of short stories, either individually or from a curated anthology.

Hosting a fundraising book challenge is a fantastic way to bring communities together, inspire a love of reading, and raise essential funds for a cause. Whether you’re encouraging readers to step outside their literary comfort zones or rallying them to complete an ambitious page count, a book challenge offers something for everyone.

If you aren’t already using a fundraising platform, consider Eventgroove! We make everything easier, from managing your fundriasing campaigns to  engaging supporters. Plus, when you use our platform, you can access our online printing services, making ordering printed marketing materials a snap. Ready to turn the page? Set up your reading fundraiser with Eventgroove!

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