The holidays are over, and gloomy January has settled in. But wait—what’s that bright pink spot on the horizon? It’s Valentine’s Day! This special occasion offers something for everyone. Don’t believe us? Read on for a bit of Valentine’s Day history. This pink and red holiday also happens to be a great opportunity for your business or community organisation to host a fun event.
A Short History of Valentine’s Day
Though many believe this romantic day is manufactured, it actually has deep roots that reach back to a pagan Roman festival. “Lupercalia” was a pretty raucous affair, but it was also related to fertility and partnering up.
By the Middle Ages, it had evolved into a more romantic holiday. The first mention of Valentine’s Day was back in 1375 when, in his poem “Parliament of Foules,” Geoffrey Chaucer wrote, “For this was sent on Seynt Valentyne’s day / Whan every foul cometh ther to choose his mate.” (via History.com). However, as with many things, the Victorians turned Valentine’s Day into a full-blown holiday with pretty Valentine’s Day cards, hearts, and flowers. But it wasn’t all unicorns, undying love, and rainbows. The Victorians also exchanged something called “Vinegar Valentines,” which could be cheeky, teasing, or just plain mean!
Valentine’s Day Parties for Everyone
Whether you’re single, in love, part of a couple, or 100% not on the relationship train, the rich history of Valentine’s Day has plenty of inspiration for a great event! Today, we’ll deep-dive into the idea of a movie night. They’re easy to organise, are great for promoting a business and engaging the community, and can also serve as a brilliant fundraiser.
Host a Rom-Com/Anti-Love Movie Night for Valentine’s Day
This romantic movie (or not) event is all about the film you’re screening, so we’ll start there. Our favourite movies of the anti-Valentine’s Day variety include War of the Roses, 500 Days of Summer, Casablanca, She’s Gotta Have It, Blue Valentine, Fatal Attraction, My Best Friend’s Wedding, John Tucker Must Die, and Gone Girl.
Thinking you want to keep the love alive? Consider screening these romantic comedy films: Always Be My Maybe, Isn’t It Romantic, Crazy Rich Asians, Moonstruck, Love & Basketball, Pride and Prejudice, and the suitable for children Lady and the Tramp.
Host it live:
String some twinkle lights outdoors and serve decadent finger food (chocolate-covered strawberries or a charcuterie board, anyone?) and cocktails inspired by the movie you’re screening. Lady and the Tramp, or jello and crème brûlée for dessert during a screening of My Best Friend’s Wedding. Send out on-theme, printed invitations to make it feel even more special. If you’re going the anti-Valentine’s Day route, maybe play with the notion of Vinegar Valentines and get cheeky with your décor through things like “Love Stinks” balloons, a heartbreak piñata people can take a swing at, and anti-Valentine’s Day conversation cookies.
Guests can buy admission tickets, which gets them a seat, food (including popcorn), and drinks. As a bonus, mix in some fun activities that go along with your theme. For example, if you’re hosting an anti-Valentine’s Day event, you could offer card games like Exploding Kittens, Cards Against Humanity, or traditional card games like Spite and Malice or War. You can also make it family-friendly by planning Valentine’s Day activities for all ages, such as a make-your-own Valentine’s Day card station or a photo booth station with props and a fun backdrop.
Host a hybrid movie night:
Use an events platform to live stream the movie as a ticketed virtual event. Add a gaming element to engage your guests. One way to do this is to sprinkle trivia questions throughout the movie. Guests can answer in real time via live chat. Another idea is to add a scavenger hunt with questions about moments and characters in the film. Whoever correctly answers the most questions can win a fun prize at the film’s end. For instance, if you own a bakery, restaurant, boutique, or spa, you could give away a virtual cooking class, cute accessory, or spa service.
Make Your Valentine’s Day Movie Night a Fundraiser
Whether you’re a nonprofit or a business that wants to give back, your Valentine’s Day event can double as a fundraiser. Here are a few ways to add a fundraising element.
Host a raffle.
Each event ticket sale can include a raffle entry, and the prize draw can happen at the end of the night. Alternatively, host an online raffle and sell tickets in person and online. That way, those at home or who can’t attend can still enter to win and support your chosen cause. Experience prizes are a great idea here—things like dance classes, escape rooms, and cooking classes for two are fun for couples and for people who’d rather bring along their bestie. For tips and tricks on hosting a successful raffle, download our free Raffle for Success e-book.
Crowdfunding.
Create a crowdfunding fundraiser, then promote it in person through your emcee. Or if you’re hosting a virtual screening, you can promote your fundraising goal and share the link so guests can donate in real time.
We hope our movie night ideas help inspire your Valentine’s Day celebration plans! If you aren’t already using a chairity platform, consider Eventgroove! We make everything easier, from setting up a campaign and marketing to collecting donations. Plus, when you use our fundraising platform, you can access our online printing services, making ordering printed tickets a snap.
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